Sunday, 9 February 2014

February Feature: JNBY Launches New Range at Selfridges!

JNBY first launched as a brand in 1994, in Hangzhou, China. Since then, JNBY, which stands for "Just Naturally Be Yourself", has grown internationally, with new stores opening worldwide. JNBY is characterised by clean lines, muted colours and quality materials which are perfect as stand alone pieces that lend themselves to being accessorised for an individual feel. 

The pre-SS2014 collection has come to the UK, exclusively at Selfridges. The collection features the new season's key trends -  texture, sheer, clean lines and layering which allows you to express your style and show off your individual taste. 

As part of this feature, I thought I would share with you my favourite pieces from the collection. 

 This great little biker jacket gives a structural rework to the traditional style in sculpted wool and shearling. Detailed with an asymmetric zip fastening and inverted shearling panels at the sleeves, the cropped design is given an edge with contoured detailing at the hips.  Perfect for either casual wear with jeans or edged up with a pencil skirt and heeled boots.

Combining an alluring mix of knitted panels, the long-sleeved design of this dress is given its streamlined silhouette with gathered elasticated waistband detailing at the back. This little dress would look great with some thick black tights and a chunky necklace or scarf in the colder weather. 

Everyone loves a little black dress. This one is a little different with button detailing at the shoulders, cut to a classic boat neck with short sleeves. The effortlessly chic style is finished with a waist-defining self-tie belt for a desirable hourglass figure. Perfect for day or night time.

This is only a small selection of items from the Pre-SS2014 range. 

Don't forget to check out the new collection at :

If you want to have your or your client's brand featured here on The Pretty Possessive, drop me an email at with details.

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